Author name: Miro Cuculiza

It’s fascinating to observe how the world of social media and marketing has evolved over the years, especially in the context of ‘perfect versus imperfect.’ Throughout this period, there has been a noticeable surge in embracing imperfection within social media platforms. But what exactly do we mean by ‘imperfection’?

Imperfection, in this context, refers to the acknowledgment that it’s perfectly fine to project an image of flawlessness as a human being, brand, or company. This doesn’t mean being haphazard with your content or posting without any strategy or direction; rather, it implies finding a balance. Raw, unfiltered material, such as a prominent influencer candidly sharing their acne struggles or a high-end purse company revealing the behind-the-scenes process of crafting their luxury products, is considered successful content precisely because it doesn’t strive for an unattainable level of perfection.